NOTE: The lovely journos from both NME and Rolling Stone did not reply to my e-mails about the bands and methods of writing featured in their respective magazines. If I hear back from any of them within the next few days, especially NME’s editor Conor McNicholas, I’ll make sure to add their comments within the body of the text. Thanks!
Should You Judge a Magazine by Its Cover?
A quick glance at the June 7, 2008 cover of NME (New Musical Express), the premier British rock weekly, published since the 1950s and widely regarded as one of the most vocal champions of new and breaking bands, reveals a look at the two young, stylish members of MGMT, a psychedelic, fun-loving American duo who just released their first album and are preparing for their upcoming tour of the annual British summer festivals. The tagline on the cover, a quote from one of the band members, reads, “Playing gigs naked is strange…but fun”.
On the other hand, the cover of the May 23, 2008 issue of Rolling Stone, the old guard of American music journalism, features the Eagles, one of the ‘70s biggest arena rock bands, famous for their 1976 album Hotel California, as well as for partaking in the worst of the 1970s music industry-related excesses. The band’s grizzled, well-past-middle-aged visages stare out at the reader, not so much imploring the reader to buy the magazine, but instead to take better care of their skin and cut back on his or her drinking. The tagline on this rag reads, “Bitter feud, big comeback”, inspired by the band’s recent resurgence in popularity following the release of a chart-topping new album. If it weren’t for the band’s weathered looks, this exact same cover wouldn’t have looked out of place ten or twenty years ago.
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